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everyday goods coffee pouch, ceramic mug and Kinfolk book on a travertine counter in warm morning light
← everyday goods
01 / coffee

really good coffee.
ridiculously simple.

organic, single origin, small batch coffee, freeze dried for real life.

organic · single origin · small batch · freeze dried · 50 g · about 30 cups

first drop — 20 pouches. while they last.

50 g / about 30 cups $22 CAD

about 30 good mornings inside.

how it's made

really good coffee.
ridiculously simple.

good coffee shouldn't require a machine, a pod, or ten minutes you don't have.

scoop it. add water. make it yours.

01 / coffee is organic, single origin coffee, made in small batches, brewed and freeze dried to preserve its flavour.

organic / single origin / small batch / freeze dried / about 30 cups

the everyday ritual.

01

scoop.

1–2 tsp
coffee

02

add water.

180–240 ml
hot water

03

make it yours.

drink black or add your favourite dairy or non-dairy milk.

04

get on with
your day.

 

50 g. about 30 cups.
one little pouch. a lot of mornings.

one pouch, brewed one scoop at a time — however you take it.

about $0.73 a cup, at the one time price.
how do you take yours?

a couple of ways
to make it.

the everyday iced.

  • 1–2 tsp 01 / coffee
  • 2 tbsp hot water
  • 150–200 ml milk of choice
  • ice
  • vanilla, if you like

dissolve. ice. milk. done.

french vanilla.

  • 1–2 tsp 01 / coffee
  • 2 tbsp hot water
  • ¾ cup milk
  • ½–1 tsp vanilla
  • 1–2 tsp maple syrup
  • tiny pinch of sea salt

dissolve. warm the milk. stir it together.

why freeze dried?

because good coffee should still taste like good coffee when you're in a hurry.

freeze drying preserves the coffee's aroma and flavour while making it ready whenever you are.

no machine.no pods.no equipment.
everyday goods coffee pouch, ceramic mug and Kinfolk book on a travertine counter in warm morning light
the pouch

made to stay out.

this coffee should look good enough to leave on the counter.

resealable pouch50 gabout 30 cups
from the community

what people
are saying.

“finally an instant coffee i actually want sitting on my counter.”

maya / toronto

“i keep it in my tote now. airport coffee has officially lost me.”

alex / vancouver

“the fact that it takes ten seconds but still feels like a proper coffee is kind of the whole point.”

sara / calgary

“my coffee machine has been untouched for three weeks.”

daniel / montreal

“iced, oat milk, little vanilla. every afternoon around 3.”

nina / toronto
coffee & outfits

what you’re wearing.
what you’re drinking.

more looks →
iced coffee held above an ivory lace slip and denim jacket in a car with black leather seats
07:57 amcoffee run.

wearing: denim jacket, ivory lace slip
drinking: iced latte

iced coffee held above ivory trousers and a blue striped shirt tied at the waist in a car with black leather seats
2:16 pmbetween meetings.

wearing: striped shirt, ivory trousers
drinking: americano

iced coffee held above blue jeans and a cream knit cardigan in a car with black leather seats
8:42 amsunday coffee.

wearing: cream knit, relaxed denim
drinking: iced latte

from the everyday archive

ordinary moments,
worth noticing.

enter the archive →
iced coffee held above white shorts and a striped shirt in a car with black leather seats
08.11morning coffee, headed nowhere.
everyday goods coffee pouch, ceramic mug and Kinfolk book on an unmade bed
08.09slow mornings at home.
woman walking a city street carrying a brown tote bag and iced coffee
08.07coffee in hand, taking it all in.
good to know

faq.

how much coffee do i use?

1–2 tsp per cup.

does it work iced?

yes. dissolve it in a small amount of hot water first, then add ice and milk or water.

how many cups are in a pouch?

about 30.

do i need a machine?

no.

01 / coffee
for mornings, afternoons,
and everything in between.

01 / coffee$22